Approach
We Don’t Guess. We Test.
Qualitative Research
Surveys & Polling
Dial Tests
Layered Analysis
Qualitative Research Surveys & Polling Dial Tests Layered Analysis
We turn key stakeholder feedback into in-depth insights and tailored recommendations you can act on today.
Park Street combines rigorous testing, real audiences, and actionable analysis so you never have to rely on guesswork.
Our Methodology
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Understanding the way your audience thinks, why certain messages succeed and fail to resonate, and what strategies to employ next, requires in-depth, nuanced conversations with those you want to engage.
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When you need to see the bigger picture, surveys help identify trends in consumer sentiment and turn them into decisive, measurable insights.
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We utilize Dialsmith© technology to measure and analyze reactions to your messaging down to the word, in real time. We combine dial testing with focus group discussion to refine your messaging for maximum impact.
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Our team studies every response, reaction, and comment to deliver comprehensive, meaningful insights into your audience. We analyze responses to issue-specific messaging and uncover valuable consumer sentiment that your team can act on with confidence.
Clear Insights
Actionable recommendations you can implement immediately:
Uncovering key learnings about your target audience to understand their current mindset and what influences their opinions
What messages resonated, what didn’t, with who, and why
In-depth language analysis breaks down messages by word, phrase, and sentence